Here it is, your first look at the 2011 Beaujolais Nouveau from Georges Duboeuf.
The label art is almost as anticipated as the wine; Georges Duboeuf has a different theme each year along with a colorful and creative label. Click bottles to enlarge image.
This year’s theme is “Nouveau Expression,” a celebration of creativity, self expression and enjoying the moment. The graffiti-inspired artwork was designed by Brooklyn artist Michael McLeer who goes by the name Kaves.
“I wanted to create a celebration in a neighborhood that could be anywhere in the world with bright energy and a positive vibe,” Kaves told importer W.J. Deutsch & Sons. “The corner of LIVE and LOVE is where I want to be. It’s a place where people live in the moment and love life. Beaujolais Nouveau is a celebration of friends and wine. My painting is a celebration of life. The two are a perfect pair.”
Artists across the country are invited to join Kaves and share their talents through the Nouveau Expression: Be Heard online art contest. The works of ten finalists will be exhibited at the uncorking party in New York. Submissions will be accepted until October 15th on Georges Duboeuf’s Facebook page.
Though the rest of the world will have to wait until November 17th to take a taste, Georges Duboeuf has declared the 2011 vintage to be terrific.
“2011 will be a great millésime in Beaujolais – complex, serious, solid and rich in delicious flavors. There is something divine about it. It is like nature has granted, under the sunshine of April, June and August, a dazzling body.”
According to Duboeuf, the wine is very deep purple with aromas of ripe wild strawberries, red and black currants, blueberries and a slight touch of peach. The palate is voluptuous and full bodied, enriched by well-rounded yet lively tannins.
Beaujolais Nouveau comes from the Burgundy region of France and is made entirely of Gamay grapes. The wine is released just after midnight on the third Thursday of November in accordance with French law.
The 2011 Beaujolais Nouveau from Georges Duboeuf will cost $10 a bottle.
Le Beaujolais Nouveau 2010 Est Arrivé
Interview with George Duboeuf’s Export Director for North America
Peace, Love and Beaujolais Nouveau (2009 Beaujolais Nouveau)
Le Beaujolais Nouveau 2008 Est Arrivé