Martell Blue Swift

Martell Blue Swift Arrives in Atlanta

Cognac meets Kentucky in the latest release from Martell, the oldest and one of the best known Cognac houses. Introducing Martell Blue Swift, a VSOP Cognac finished in Kentucky bourbon casks.

Martell Blue Swift

Martell Blue Swift was unveiled at an exclusive launch party in downtown Atlanta earlier this month. After guests sipped on Martell VSOP cocktails, brand ambassador Karim Lateef pushed back a wall revealing a room dedicated to Martell Blue Swift. The celebration then kicked into high gear with a DJ, live artist painting and tastings of Blue Swift on its own and in cocktails.

Martell Blue Swift launch party

Blue Swift is a spirit that represents the partnership between France and America. Martell was the first to ship its Cognac to the United States more than 230 years ago. The name is a tribute to Martell’s swift emblem, a bird that can fly for extremely long distances, including across the Atlantic Ocean.

Martell Blue Swift

Blue Swift is an Eau de Vie de Vin. It starts with a base of high quality Cognac, the VSOP, and then spends additional time aging in Kentucky Bourbon casks. The VSOP has flavors of candied fruit and plum, while the bourbon casks impart notes of vanilla and smoky oak. Round and smooth, Martell Blue Swift can be enjoyed on its own or in cocktails. My favorite way to sip it is mixed with ginger ale.

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Martell Blue Swift is now available in Atlanta and select U.S. cities. It retails for $49.99.

For more information visit Martell’s website at martell.com/en-us/.

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