Tag Archives: Ponce City Market

Party at Ponce: A Celebration for Ponce City Market

 

More than 2,000 people joined some of Atlanta’s favorite chefs on October 1st at Party at Ponce, a celebration at the future home of Ponce City Market.

The former Sears, Roebuck and Co. distribution center on Ponce De Leon Avenue Northeast is set to undergo a massive overhaul, transforming the 2 million square foot structure into Atlanta’s next premiere shopping and dining destination.

The open area where guests feasted will one day be restaurant and retail space.

Ponce City Market will house an indoor food hall and stores on the lower levels, and office and residential space above.

For Chef Jay Swift, whose restaurant 4th and Swift is across the street on North Avenue, the Ponce City Market will be a welcome addition to the neighborhood.

“This is the renaissance of the Old 4th Ward, this is what we were waiting for,” said Chef Swift.  “I’m sure there will be lots of great businesses in here, there’s going to be jobs, and lots of opportunities in the neighborhood, and it’s just great.”

Ponce City Market is being developed by Jamestown and Green Street Properties, whose past projects have included Chelsea Market in New York City and White Provision on the west side of Atlanta.

Chef Ford Fry of JCT Kitchen has been a part of the revitalized Westside district.

“The Westside has been huge, it’s really turned that area,” said Chef Fry.  “Now as far as here, I mean it’s just going to be amazing.  This is the biggest development I think the city has seen in I don’t know how long.  It’s just going to be incredible.”

Cooler temperatures didn’t deter people from enjoying food trucks parked outdoors or performances by the Indigo Girls, Shawn Mullins and Francine Reed.

Party at Ponce was a chance to tour the Sears building before it is shut for renovation – and to imagine what the Ponce City Market will look like.

The development of Ponce City Market is expected to be complete in early 2014.

Saturday’s event benefited the Atlanta BeltLine Partnership and Georgia Organics and raised $80,000 for the two organizations.

Kickoff Party for Ponce City Market

Get your first look at the Ponce City Market on October 1st at Party at Ponce, the ultimate kick off party for Atlanta’s next premiere shopping and dining destination.

The event will feature big names in food and music in a benefit for the Atlanta BeltLine Partnership and Georgia Organics.

The former Sears, Roebuck and Co. distribution center (also known as City Hall East) is being transformed with local and national retailers, restaurants, apartment buildings and offices. The two million square-foot structure is located on Ponce De Leon Avenue Northeast at the crossroads of the Midtown, Virginia Highland, Poncey Highland and Old Fourth Ward neighborhoods, along the Atlanta Beltline corridor.

Headlining Party at Ponce will be musical performances by The Indigo Girls, Shawn Mullins and Francine Reed.

Be sure to bring your appetite — the biggest names in Atlanta’s dining scene will be offering savory bites including Kevin Rathbun of Rathbun’s, Anne Quatrano of Bacchanalia, Linton Hopkins of Restaurant Eugene, Shaun Doty of Yeah! Burger, Jay Swift of 4th and Swift, Hugh Acheson of Empire State South, Ford Fry of JCT Kitchen, Duane Nutter of One Flew South, Brian Jones of the Ritz-Carlton Atlanta and Joe Truex of Watershed. And if you’re still hungry, Atlanta’s popular food trucks will serve their signature dishes.

Guests at Party at Ponce will have an exclusive opportunity to take a tour of the future Ponce City Market. Ticket holders who can’t wait until October 1st will have the chance to tour the building from September 22nd to 25th. Signing up for the tours is on a first-come, first-served basis, and may be done when you purchase tickets.

In addition to benefiting the Atlanta BeltLine Partnership and Georgia Organics, Party at Ponce will celebrate the 10th anniversary of Green Street Properties, the company developing Ponce City Market. Green Street’s projects have included Chelsea Market in New York City and White Provision in Atlanta’s Westside Provisions District.

Tickets to Party at Ponce cost $90 per person and may be purchased online. When you purchase your ticket you will have the option of reserving your tour time.

The development of Ponce City Market is expected to be complete in early 2014.

Party at Ponce will be held on October 1, 2011 from 7pm to 11pm at
Ponce City Market
, 675 Ponce De Leon Avenue NE, Atlanta, GA 30308.

photo of building’s exterior from Ponce City Market’s Facebook page
illustration of interior from Ponce City Market’s website